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Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner. Oh, and don’t forget about Sprout’s full suite of social analytics.amazingseodigital Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers. Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content. Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations. The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence. We’ve talked time and time again about the importance of social listening for identifying trends and potential customers. Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone. Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience. Email marketing tools Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small. From list-building and improving deliverability to coming up with awesome offer campaigns, let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.